Because being for “everybody” isn’t the flex you think it is!
So, you’ve found your dream client. You know who she is, what she’s struggling with, and where she’s hanging out online. Brilliant. Now it’s time to make sure your offer isn’t just pretty good, it needs to feel like a tailor-made solution to her specific problem.
And that is where your niche comes in.
Wait… what exactly is a niche, really?
Think of your niche like your little corner of the business world. It’s not just what you do, it’s what you do for whom. And when you get it right, it’s like shouting into a room full of people and hearing one voice say, “Wait… were you talking to me?”
If your ideal client is a creative woman in her 40s juggling kids and a new business idea, and you’re offering general marketing tips “for everyone”, she’s not going to stop scrolling. However, if you say, “Here’s how to grow your handmade product business with zero ad spend and a full-time job,” she’s all ears.
But won’t narrowing down cut people out?
Yes. And that’s kind of the point. Being for “everyone” means being memorable to no one. When you define your niche clearly, you become the go-to person for your people. It’s like being the lighthouse in the storm, your ideal clients will find you and then, tell their friends about you too.
Another thing to remember, is that a small group of engaged buyers, is far better than a massive group of non-buyers. If your niche is very specific (for example, gothic vampire steampunk clothing and accessories), you will have a very loyal following of engaged buyers who understand that your product is tailored just for them.
Does my offer solve her actual problem?
Now here’s the real test. Look at what you’re selling, creating, or planning. Ask yourself: Is this a lovely idea that only I love? Or is this something she genuinely needs?
Because if it’s not solving her problem – whether that’s time, money, confidence, tech overwhelm, creative burnout, or decision fatigue – then she’s not going to see the value. She might like it, but she won’t buy it. And we’re in business to sell, not just to decorate the internet. Everyone is far more frugal with their money these days, and if your product does not have enough value, your ideal client will simply scroll past.
The magic happens where your passion meets her problem. That is your niche.
Let’s wrap it up:
1 – Get clear on who you serve.
2 – Understand what she actually needs. And don’t be afraid to be super specific.
That tiny corner of the internet? That is your empire. It is just waiting for you to make it home!
Have you already found your niche, or are you still figuring it out? Let me know in the comments, I’d love to hear where you’re headed.
Thank you so much for reading this post!
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